Your employees and sales reps can't serve your customers if they don't know your products inside and out.

The Learning Group has worked with many blue chip Australian companies to create interactive courseware which trains their employees and reps on the specifications and uses of their products and services – companies like ANZ, Zurich, AMP Bank, BBC Hardware, and Advance Bank.

Ensure your staff and reps understand what your experts know about your products. Invite them to interact with your products, understand their competitive advantages, deal with real work situations, and answer customer queries.

And best of all, you can measure how well they are learning, allowing you to focus your training on the problem areas.

Benefits?

By providing your staff with interactive product training:

• your staff and sales reps will be better equipped to handle client queries and requests.
• your staff will become more confident, efficient and motivated in their roles.
• your employees and reps will see that the company is investing in them.
• your company can assess and quantify your staff’s understanding of products and better determine which areas of product knowledge need more attention.
• your training can be more cost-effective, both in terms of the cost to train staff and the lost opportunity cost of having staff who make needless mistakes.

Who will use it?

Interactive product training can be made available for any employee or sales rep on their own computers, your networks, CD-ROM, your corporate intranet, or the Internet.

What can interactive product training include?

The content and style of product training is determined in consultation with your company. However, the sorts of information which could be included are:

• general overview of products, how they fit into your product lines, and the marketplace in general.
• onselling products, matching them to different types of customers.
• product comparison charts, allowing employees to compare and contrast product specifications.
• recognition of prior learning sections for new products only – aimed at those staff who already have a good knowledge and understanding of existing products.
• a competitive perspective, based on product features and benefits.
• frequently asked customer questions, and recommended responses.
• interactive work simulations, requiring employees and reps to apply what they have learned.

More Information?

Need more information about using interactive product training? Contact us at The Learning Group.

Please visit a few of our customers who have used interactive product training:

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